is a new model for
AI-based design practice
Built for designers and design teams
We rethink design thinking—adding ethics, and using AI to automate the grind. Less busywork, more brainpower. This is a faster, smarter way to design that keeps people at the centre and purpose in the process.
Safer studio
Supercharge your design workflows with safer AI—seamlessly integrated into your workflows, tools and processes, so every designer can work smarter, faster, and more strategically. Choose from 3 of our packages.
Safer design AI toolkit
Accelerate time to value with a full suite of ethical AI tools—built for designers. From concepting and research to prototyping, UI, and ways of working, all managed through our intuitive Design Control Centre.
Knowledge + context
Our proprietary design intelligence layer adapts to your team’s context and use cases—delivering smarter, high-quality outputs every time.
Responsible foundation
Built with enterprise-grade security and a flexible, LLM-agnostic architecture, our platform delivers trusted AI at scale—so designers can create without worrying about model maintenance.